Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it’s not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit.
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